Skip to content

Brand Guidelines

whittle

Logo

Our logo is a candid word mark accompanied by a quoted line prefix.

John Moore Digital Logo For Brand Guidelines
John Moore Digital Inc Logo Variation
John Moore Digital Inc. Logo Variation
John Moore DIgital Inc. Logo Variation
John Moore Digital Inc. Logo Variation

Typography

We selected a font pairing that is hard working and vintage inspired.

Heading Font

"Revived, designed and released by Aaron James Draplin & Riley Cran, DDC Hardware is a straight-talkin', industrial-strength typeface in three weights and support for over 100 languages. Plus: it has tons of features including catchwords, split and stacked fractions, ordinals, and historical alternates."
- FontSeed.com

Body Font

"The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century."
- Fonts.Google.com

Colors

Our basecamp of Bend, Oregon inspired our vibrant color pallet. These hues, tints, tones and shades are found along the trails, landscapes and destinations among the cascade mountains we love. Incidentally, we also think this pallet has a totally tubular 80's vibe. When it comes to the 80's, we just can't get enough...just can't get enough.

Flat

Metolius (Primary) #00cdac

Alpenglo #da22ff

Moraine Lake #02aab0

Phlox #9733ee

Off Piste #f5f5f5

Gray Jay #bababa

The Cone #404040

Gradients

AlpenPhlox #da22ff - #9733EE

Metolake #00cdac - #02AAB0

Half Cone rgba(0,0,0,0.75)